“Never judge a book by its cover” is an invaluable old adage— except when it comes to selling a property.
When a prospective buyer walks through the front door for a first showing, it’s an agent’s singular opportunity to make a meaningful first impression. Upon entry, a value perception is immediately formed and most importantly, the idea of whether or not the buyer can picture themselves actually living there.
Posted on April 20, 2018 by Katie Shapiro
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